Countryside Alliance Ireland - love the countryside

Countryside Alliance’s Game-to-Eat Campaign has updated its “Making the most of your game” leaflet to help increase still further the massive growth in the game market and its soaring popularity.

Sales have grown 58% since Game-to-Eat started in 2002 and now command annual sales of £57 million.  Research has confirmed that the amount of game sold through supermarkets has increased 133% since 2002. Game-to-Eat aims to support and promote game from the grass roots level, and this updated leaflet provides help and advice in order to help shoots and game dealers make the most of game’s popularity.

The leaflet provides information under the headings ‘At the shoot’, ‘Storing game’, ‘Selling game’, ‘Hygiene training’, ‘Processing game’ and general Game-to-eat information and an action list.  It also explains the regulations, how to transport, refrigerate and sell your game, and is a resource that should be kept handy by everyone involved in the industry.

The new leaflet can be downloaded by clicking Here