Countryside Alliance Ireland - love the countryside

The Countryside Alliance Foundation’s Game-to-Eat campaign has sent its annual newsletters to 9,000 butchers and 4,000 pubs to mark the start of the game season. The newsletters encourage retailers and caterers to start making space on their menus and shop-shelves for game and offer tips on how best to promote it.  

The newsletters contain information on the game promotional campaign’s work, including the new season recipe leaflet which features recipes from top chef Valentine Warner, tips for promoting game, news on the successful and ongoing game preparation workshops and also information about the campaign’s new website which encourages butchers and pubs to sign up to a free listing service. 

The Game-to-Eat campaign, now in its 11th year, is dedicated to increasing the eating and enjoyment of British wild game. Game sales have increased 92% since Game-to-Eat started and the market is now worth £75m (Mintel 2010). Last season the campaign promoted game to 55.6m people. These newsletters harness the enthusiasm of the butchers and chefs who support game and who are keen to help us tell the public. 

Game-to-Eat Director Alexia Robinson commented: “We are excited about the new season and that excitement and enthusiasm is shared by the thousands of butchers and chefs who use game and actively promote its benefits. There is so much more we can do but having over 12,000 establishments joining our promotional crusade we are in a great position to really shout about game.” The Game to Eat Butchers Newsletter is available by Clicking Here and the Chefs Newsletter are available by Clicking Here