Countryside Alliance Ireland - love the countryside

The Countryside Alliance’s Game-to-Eat campaign has launched its 7th annual recipe booklet, unleashing tempting recipes such as Pan-Seared Pheasant with Bacon and Figs and Roast Partridge with Thyme Butter, Wild Mushrooms and Parsnip Puree on a hungry public ahead of the new shooting season.

The booklets and accompanying posters are provided to 8,500 butchers and 3,500 pubs in the build-up to the game season, showing the public the variety and combinations of tastes they can achieve with game and how simple it is to cook. Over the years, the booklets have proved to be an invaluable sales tool for shoots selling direct, butchers and game dealers as they promote game in a modern and stylish fashion. In addition, a special edition of this year's recipe booklet will be supplied to the main supermarkets, who are increasingly stocking game products.

Chef, Sophie Eleanor Wright, who is a Member of the Culinary Academy Team, has devised the seven new recipes, which include Game Pie and Spiced Plum and Venison Salad. In the introduction to the booklet she expresses the hope that it will “encourage and excite you to experiment with a variety of ingredients and get the most out of cooking game. It makes an excellent choice if you want to impress your guests with something a bit special and it’s really healthy.”

Game-to-Eat Director Alexia Robinson commented: “With next season in prospect, we have a fresh opportunity to take game to a brand new audience and these recipes should do the trick. With the cost of living spiraling ever upwards at present, it is likely that more and more people will be increasingly cooking at home. We hope that they will be inspired by Sophie’s new recipes and give game a go.”

Shoots wanting to order recipe booklets to support their direct sales next season should email:  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it